The next revolution in mass customization an insight into the sneaker market in todays society the expectations needs and wishes of customers are among the most important factors in the market the main characteristics of the sports market will be analysed the connection and the compatibility between mass customization and footwear . Mass customisation in sports an insight to the sneaker market marketing and operations management research veronica baena katharina winkelhues on amazoncom free shipping on qualifying offers this book deals with the topic of mass customisation in sports and focuses on the sneaker market in this context. The next revolution in mass customization an insight into the pioneers regarding mass customization in the sports fashion current situation of mass customization in the sneaker market. The next revolution in mass customization an insight into the sneaker market the combination of mass customization and sneakers is definitely a trend that offers significant potential for the future and has become an integral part of the consumer market this article provides an overview of the marketing tool of mass customization. Mass customization is the process of delivering wide market goods and services which are modified to satisfy a specific customers need mass customization is a marketing and manufacturing
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